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Staff : Joe Keenan

Executive Editor, Total Retail

Joe Keenan is the executive editor of Total Retail. In addition to writing and editing content for the quarterly print magazine, Joe oversees Total Retail Report, the publication’s daily e-newsletter. He’s also responsible for managing Total Retail’s editorial webinars, as well as hosting live and virtual events throughout the year, including Retail Roundtable dinners and Total Retail Virtual Conference & Expo. In addition, Joe contributes to Women in Retail Leadership Circle, writing and editing for its weekly e-newsletter, Inner Circle. Previously, Joe served as senior editor at Reed Technology & Information Services for five years, and also worked as a sportswriter for Montgomery Newspapers. Joe can be reached at (215) 238-5435 or

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