Brought to you by: Target Marketing (TM)

Speakers » Michael J. Becker

Managing Partner, mCordis & The Connected Marketer Institute

Michael Becker is a passionate international marketing entrepreneur and evangelist, known to mobile marketers as the former North American managing director, then board member of the Mobile Marketing Association. As a Co-founder and managing partner of mCordis, Becker advises marketers, agencies and technology vendors on marketing, positioning and strategy as it relates to their overall mobile and digital marketing efforts. He advises a number of organizations, including Assurant Solutions, Shopper Army, Marketing EDGE, FunMobility and Privowny. He is a professor of mobile marketing at National University.

Prior to mCordis, Becker worked with MMA, including 10 years as a North American board member. Prior to the MMA, he co-founded iLoop Mobile, which was later branded Archer and isnow part of Waterfall, an award-winning global mobile messaging solution provider. He worked on the Iridium Satellite program for Hewlett-Packard, worked with one of the first eBook solutions, Nuvomedia, and developed the world’s first cross-platform rich-media instant-messaging solution with Ecrio.

Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education. He is an internationally recognized speaker, author and scholar on mobile marketing and personal data. He has given hundreds private and public talks and webinars on mobile marketing and privacy. He is the author, co-author and contributing author of a number of books and more than 100 articles, including’s Mobile Marketing Fundamentals online course, “Mobile Internet for Dummies,” “Web Marketing All-in-One For Dummies” and “Mobile Marketing for Dummies.” He founded and oversaw the publication of the award-winning MMA International Journal of Mobile Marketing.