Starts: 12:55 pm | Ends: 1:30 pm
Mobile devices have radically changed the way we consume content. From smartphones to tablets, these ubiquitous devices are capturing more and more of our time. As mobile technologies continue to drive consumer demand, marketers are seeking new ways to deliver relevant and personalized customer experiences. MJ Anderson is a pioneer in applying augmented reality and mobile technologies to marketing communications.
In this session, you will:
• Discover how marketers are leveraging media-rich experiences to increase customer engagement
• Learn about new technologies that are enabling personalized AR content for one or one million
• Find out about new methods for keeping content evergreen
• Explore the value of adopting a small-screen-first strategy