Brought to you by: Target Marketing (TM)


Keynote: Fireside Chat With Victor Cho

Starts: 10:15 am | Ends: 11:00 am

Join Target Marketing and IMA for this conversation with change agent Victor Cho, CEO of Evite, about the role of mobile in today’s marketing and customer experience.

We’ll talk about how Evite developed its mobile strategy and assets, how it engages customers and prospects on mobile, the strategy behind its apps, and where Victor thinks all businesses need to get to for the future of mobile marketing.

Over the course of the conversation, you’ll come away with better perspectives for your own company on:

* How mobile fits into today’s business

* How to design the mobile customer journey

* How a digital native firm built it’s mobile brand strategy

* And more!


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