Brought to you by: Target Marketing (TM)


Kicking Your In-app or In-game Mobile Marketing Programs Into Overdrive

Starts: 2:55 pm | Ends: 3:30 pm

Whether you’re looking to build from the ground up or take your existing in-app program to the next level, this session will provide you with actionable takeaways you can begin to put into practice right away. Using gaming industry case studies and his experience in an agency setting, Smith will cover:

– What you’ll need in order to blast your programs into overdrive: the tools of the trade

– How to build it: a blueprint for getting started with in-app marketing

– Choose your materials: what works/what doesn’t

– Building permit review: a case study on in-game marketing programs

– Home improvement, AKA marketing optimization: quick wins for taking your program to the next level


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