Agenda - All About Mobile

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Target Marketing (TM)

Agenda

The sessions listed below were part of the 100% FREE 2016 All About Mobile Virtual Conference. Click on the titles to get more information about each session. Stay tuned for updates about 2017!

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Live Sessions
10:15 am - 11:00 am Keynote: Fireside Chat With Victor Cho
Join Target Marketing and IMA for this conversation with change agent Victor Cho, CEO of Evite, about the role of mobile in today's marketing and customer experience. »»

11:10 am - 11:50 am Mobile Successes and Failures This Holiday Season
Mobile has changed shopping forever, and so must customer service and the ways that we seek to understand our customers. We are in the era of self-sufficient mobile users — they are showrooming, reading product reviews, posting to their social networks and checking inventory elsewhere. What are we, as marketers, to do? »»

12:00 pm - 12:40 pm Marketing’s Metamorphosis: Mobile and the Rise of the Connected Individual and Marketer
In this keynote, Michael Becker will share insights and a perspective on the mega trends impacting industry, people’s expectations and behaviors, and his views on the rise of connected individuals and the connected marketer. »»

12:55 pm - 1:30 pm Variable AR and the Small Screen: How to Deliver Content Experiences That Engage and Delight
Mobile devices have radically changed the way we consume content. From smartphones to tablets, these ubiquitous devices are capturing more and more of our time. This session will address new ways to deliver relevant and personalized customer mobile experiences. »»

1:35 pm - 2:10 pm 3 Sure-Fire Mobile SEO Hacks for Marketers
In 2016, mobile traffic surpassed desktop traffic for the first time. Yet many site owners have not yet optimized their sites for mobile devices. In this session, you will learn how to think mobile to improve the overall customer experience. »»

2:15 pm - 2:50 pm The Power of Human Engagement in a Digital World
This session will reveal a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level for those visitors who need it to complete their purchases. »»

2:55 pm - 3:30 pm Kicking Your In-app or In-game Mobile Marketing Programs Into Overdrive
Whether you’re looking to build from the ground up or take your existing in-app program to the next level, this session will provide you with actionable takeaways you can begin to put into practice right away. »»

3:40 pm - 4:30 pm Customer-First Mobile Marketing: How B-to-B and B-to-C brands are succeeding in an age of skeptical customers
Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing. »»

11:00 pm - 4:30 pm Technology & Solutions Session: Mobile App Marketing 101 – Acquire, Retain and Reactivate Your Mobile App Users
In this webinar, mobile experts Kristen Kaighn and Ashika Balani, will go through the ways to acquire more mobile app users, how to drive loyalty and retention, and tracking user behavior for real-time engagement. »»

2017 SHOW DETAILS TO COME

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