Join Target Marketing and IMA for this conversation with change agent Victor Cho, CEO of Evite, about the role of mobile in today's marketing and customer experience. »»

Mobile has changed shopping forever, and so must customer service and the ways that we seek to understand our customers. We are in the era of self-sufficient mobile users — they are showrooming, reading product reviews, posting to their social networks and checking inventory elsewhere. What are we, as marketers, to do? »»

In this keynote, Michael Becker will share insights and a perspective on the mega trends impacting industry, people’s expectations and behaviors, and his views on the rise of connected individuals and the connected marketer. »»

Mobile devices have radically changed the way we consume content. From smartphones to tablets, these ubiquitous devices are capturing more and more of our time. This session will address new ways to deliver relevant and personalized customer mobile experiences. »»

In 2016, mobile traffic surpassed desktop traffic for the first time. Yet many site owners have not yet optimized their sites for mobile devices. In this session, you will learn how to think mobile to improve the overall customer experience. »»

This session will reveal a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level for those visitors who need it to complete their purchases. »»

Whether you’re looking to build from the ground up or take your existing in-app program to the next level, this session will provide you with actionable takeaways you can begin to put into practice right away. »»

Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing. »»

Venturing into the world of multiple screens sizes and media queries? Fear not! We’ll guide you through the top 10 Do’s and Don’ts for Marketing teams implementing responsive design. »»

In this webinar, mobile experts Kristen Kaighn and Ashika Balani, will go through the ways to acquire more mobile app users, how to drive loyalty and retention, and tracking user behavior for real-time engagement. »»