Brought to you by: Target Marketing (TM)

Speakers » Linda West

Director of Digital Marketing, Act-On Software

Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness at Act-On Software. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world’s largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. Follow Linda on Twitter at @misslindawest.