Technology & Solutions Session: Mobile App Marketing 101 – Acquire, Retain and Reactivate Your Mobile App Users
Starts: 11:00 pm | Ends: 4:30 pm
We all love our mobile apps. So much so that there are over 1.5 MM apps available and the average smartphone user has about 42 apps installed on their phone. But when it comes down to the apps that win a special place in your user’s hearts and home screens – just 5 apps dominate 84% of their time! With that type of competition, how can you make your app one of the top 5?
In this webinar, mobile experts Kristen Kaighn and Ashika Balani, will go through the ways to acquire more mobile app users, how to drive loyalty and retention, and tracking user behavior for real-time engagement.
Watch this webinar to learn how to:
• Identify the right audience to reach on mobile
• Drive mobile app engagement by incorporating cross-channel
• Monetizing tactics to increase app revenue
Senior Product Marketing Manager, Marketo
Senior Manager, Segment Marketing, Marketo