Agenda

Mobile Successes and Failures This Holiday Season

Starts: 11:10 am | Ends: 11:50 am

Mobile has changed shopping forever, and so must customer service and the ways that we seek to understand our customers. We are in the era of self-sufficient mobile users — they are showrooming, reading product reviews, posting to their social networks and checking inventory elsewhere. What are we, as marketers, to do?

This session will provide actionable lessons from the front lines.

• How do you handle the mobile user?
• Fresh examples of success and failure
• A look at this holiday’s shopping season and the role mobile is playing

Speaker

Jeff Hasen

Mobile Strategist & Author of The Art of Mobile Persuasion